By Kam Tasharofi, Global Product Lead – Supersonic
Your kiosk just completed a sale. It also saw what got away.
It watched your customer view a combo meal, consider it, put it back and opt for the burger.
Your POS shows a success. It never saw the upsell that got away.
If you think of your kiosk as just another order taker, rather than a revenue generating machine, you’re missing a trick.
The one place where all the data comes together
Kiosks are the one place where menu, price, promotion and purchase decisions meet. And they can record every step of it.
QSR brands spend millions creating promotions. Every touchpoint is optimised, from ads to social, app, email and loyalty. Every view, click and redemption is tracked, right up until the customer walks in.
Then it goes dark.
The moment of choice is arguably the most important part of the journey. Yet it’s the one most brands choose to ignore.
POS shows what sold. Kiosks show what happened on the way
POS data tells you what sold. Kiosk data shows what happened along the way: which offers appeared, which items were opened, where customers paused and what was removed before payment.
Together, they map the path from exposure to purchase. And improving that path can have a significant impact.
What a smarter upsell is worth
Fingermark recently optimised upsells for a customer. Upsell acceptance increased by more than 40%.
The result? An estimated annualised revenue uplift of more than $1 million.
Now apply the same lens to a limited time offer. Say 300 customers open it and 60 buy it.
Your POS sees the 60. Your kiosk sees the other 240: interested enough to look, but something stopped them.
Win back just one in four and you’ve doubled your LTO sales. Without another dollar spent on media.
The right kiosk solution helps you find out:
- Was the offer unclear?
- Did the price jar at the basket?
- Did an extra tap add friction?
Patterns across stores and dayparts point to the answer. A simple test confirms it.
Observe, improve, test, keep what works
Every day, QSRs leak revenue opportunities. The upgrade skipped, the side added then removed, the combo opened then swapped for the usual. It all adds up.
With margins under pressure, the answer isn’t more prompts. It’s more relevant offers, easier decisions and proof that changes work.
That’s how a kiosk becomes a revenue engine.
At Fingermark, we connect kiosk behaviour to transaction outcomes, so operators can learn from the decisions made before the receipt prints.
Want to know which of your “successful” sales is hiding the biggest missed opportunity? Get in touch.