Privacy Policy

What data do we collect?

Fingermark™ collects personal information about you in a number of ways:

  1. Directly, via our websites and social media pages (including and
  2. Indirectly, via products supplied to our customers (including Eyecue™ and Fingermark™ Kiosk product suite).

Data collected directly includes both automatically captured data called cookies and subscription based information, which is only collected with your consent. Further details about cookies are provided under “What are Cookies?” in this Policy.

Data collected indirectly via Fingermark™ products installed at our customers’ premises is anonymised and encrypted, prior to private network transfer to secure cloud storage. The type of data collected is limited by local privacy legislation. Depending on local legislation and the product/features deployed, the data may include:

  • Video footage of vehicles and people
  • Vehicle licence plates
  • Location information with time stamps.

It is important to note that video footage of people is not stored in any location; only anonymised timing of interactions between people and vehicles.

How do our products collect your data?

Eyecue™ products provide a visual timing system which provides time stamps at the start and end of customer defined activities. For example: a car enters a drive-thru lane and the clock starts. When the same car exits, the clock stops. Each car is given a unique ID which is related to its visual appearance. This anonymised information is securely stored for a short period of time and when necessary transferred to a cloud server via an encrypted network connection. Some data is held for longer periods to aid with training the Eyecue™ system to recognise different types of vehicles with and without trailers. Once the training session is complete, the data is deleted from storage servers.

Fingermark™ Kiosk products provide web based services which can collect your first name and the first letter of your last name (if entered by you). Your name and initial is only used to identify your order and then deleted. The only other personal data collected is by consent when registering for further information via the user interface. Users can opt to use a Fingermark™ Kiosk without sharing personal data by entering an alias and declining to register to receive additional information.

How will we use your data?

Fingermark™ uses personal information collected via cookies with your consent or by directly requesting information in order to improve our marketing and after sales services. Information collected about you is stored securely and subject to your data protection rights. Storage of data, marketing use and your data protection rights is described below in more detail.

How do we store your data?

Fingermark™ securely stores limited data with our cloud service providers. These service providers were chosen because the are compliant with the following Standards:

  • ISO/IEC 27001 – Security Management Controls
  • ISO/IEC 27017 – Cloud Specific Controls
  • ISO/IEC 27018 – Personal Data Protection
  • AICPA System and Organisation Controls (SOC).


Fingermark™ would like to send you information about our products and services that we think would be of interest to you. You may also choose to subscribe to our newsletter.

You have the right to opt-out of electronic marketing communications that we may send you at any time and free of charge. You may exercise this right by clicking on the “unsubscribe”, “opt-out” or other similar links in the marketing emails that we may send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), please contact us using the contact details provided under “How to contact us”.

What are your data protection rights?

Fingermark™ would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to:

The right to access – You have the right to request copies of your personal data stored by Fingermark™. We reserve the right to charge an appropriate administration fee for this service.

The right to rectification – You have the right to request that Fingermark™ correct any information you believe is inaccurate. You also have the right to request Fingermark™ update (complete) information you believe is incomplete.

The right to erasure (The right to be forgotten) – You have the right to request that Fingermark™ erase your personal data. The right is not absolute, individuals have the right to have their personal data erased if:

  • the personal data is no longer necessary for the purpose which you originally collected or processed it for;
  • the data in question is held with consent as the lawful basis for holding the data, and the individual withdraws their consent;
  • if the legitimate interests for processing the individual objects expire and there is no overriding legitimate interest to continue this processing;
  • personal data is used for marketing purposes and the individual objects to that processing;
  • if the data were found to be processed unlawfully;
  • there is a legal obligation for Fingermark™ to erase the data;
  • the data has been collected from a child. Fingermark™ is committed to the enhanced protection of children’s information, especially in online environments.

The right to restrict processing – You have the right to request that Fingermark™ restrict the processing of your data. Fingermark™ automatically restricts the processing of data until its accuracy and grounds for processing are considered. Individuals have the right to request restricted processing of their personal data in the following circumstances:

  • the individual contests the accuracy of their personal data and you are verifying the accuracy of the data;
  • the data has been unlawfully processed and the individual opposes erasure and requests restriction instead;
  • you no longer need the personal data, but the individual needs it stored in order to establish, exercise or defend a legal claim; or
  • the individual has objected to the processing of their data and Fingermark™ are considering whether it has legitimate grounds to override those of the individual.
  • if an individual has challenged the accuracy of their data and asked for it to be rectified, they also have a right to request restricted processing while their rectification request is considered; or
  • if an individual exercises their right to object, they also have a right to request restricted processing while their objection request is considered.

The right to object to processing – You have the right to object to Fingermark™ processing your personal data. Individuals have the absolute right to object to the processing of their personal data if it is for direct marketing purposes. Individuals can also object if the processing is for:

  • a task carried out in the public interest;
  • the exercise of official authority vested in you; or
  • your legitimate interests (or those of a third party).

In these circumstances the right to object is not absolute.

If Fingermark™ is processing data for scientific or historical research, or statistical purposes, the right to object is limited further.

The right to data portability – You have the right to request that Fingermark™ transfer the data that we have collected to another organisation, or directly to you. The right to data portability only applies when:

  • the lawful basis for processing this information is consent or for the performance of a contract; and
  • the processing is carried out by automated means (i.e. excluding paper files).

If you wish to make a request, Fingermark™ has 20 working days (excluding public holidays) to respond to you. If you would like to exercise any of these rights, please see “How to contact us”.

What are cookies?

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology.

For further information, visit

How to manage cookies

You can set your browser not to accept cookies and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

How do we use cookies?

The information we collect automatically may include information such as your IP address, device type, preferences, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our website, including the pages accessed and links clicked. Collecting this information enables us to better understand the visitors who come to our website, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our website to our visitors.

Some of this information may be collected using cookies and similar tracking technology (collectively, “Cookies”). We use cookies to collect and use personal data about you and remember that you visited our site.

Privacy policies of other websites

The Fingermark™ website may provide links to other websites. Our privacy policy applies only to our website, therefore if you follow a link to another website, you should read their privacy policy.

Changes to our privacy policy

Fingermark™ maintains its privacy policy regularly and places any updates on this web page. This privacy policy was last updated on 30th of September 2020.

How to contact us

If you have any questions about Fingermark™ privacy policy, the data we hold on you, or you would like to exercise one or more of your data protection rights, please do not hesitate to contact us.


Phone: +64 (09) 3584047

Head Office: Attention: Fingermark Privacy Officer

31 Napier Road, Havelock North, Hawkes Bay, 4130, New Zealand