Privacy Policy

Last Updated: 15 November 2023

Welcome to our Privacy Policy. This policy is applicable to all websites we own and operate, as well as the products and services we provide, including but not limited to our kiosks, digital menu boards, Eyecue, Supersonic, and any other products or services we may offer.

When we refer to ‘Fingermark’, ‘we’ (or ‘our’ or ‘us’), that means Fingermark Limited and all its associated companies.  At Fingermark we are committed to safeguarding your privacy and the security of your personal data. Our Head Office is based in Hawke’s Bay, New Zealand, but our operations and offices span the globe. You can find detailed contact information for all Fingermark offices on the Contact page of our website.

As industry leaders, Fingermark is at the forefront of the QSR industry’s technological transformation. We optimize and empower QSRs by leveraging our world-leading technology solutions to increase speed and efficiency throughout their operations. As the QSR industry evolves, so do we. Our dedication to continuous innovation is evident in our focus on advanced AI and computer vision technology solutions that are applicable to QSRs globally.


Our Data Protection Principles

Our approach to data protection is centered around four key principles that guide our handling of personal data:

Transparency: We process personal data with openness, honesty, and transparency.

Enablement: We use personal data to create connections, enhance productivity, and foster growth.

Security: We prioritize industry-leading security measures to protect the personal data entrusted to us.

Stewardship: We acknowledge the responsibility that comes with processing personal data.


How We Collect Your Data

When you visit our websites or use our services, we collect personal data through the following methods:

Information You Provide Directly: We may ask for your personal data when you sign up for our newsletter, request a product or service demo, apply for a job, join online events or webinars, contact us with inquiries, or request support. You have the choice to withhold personal data, but this might limit your access to certain parts of our websites or services.

Information We Collect Automatically: We gather information like your IP address and device type automatically when you use our websites or services. We also track your navigation through our platforms, such as the pages you visit and the links you click, to improve your user experience.

Information from Third Parties: While most of the information we collect is directly from you, we may also collect personal data from publicly available sources or trusted third-party partners. This information complements and enhances our services, helping us provide better personalization and improvements.


We only process your personal data when:

It is necessary to fulfill a contract with you.

We have legitimate interests that are not overridden by your rights.

We are legally obligated to do so.

We have obtained your consent.

Failure to provide personal data may impact our ability to deliver our products and services, and some website features may not be accessible.

For any questions or requests related to your personal data, such as access, correction, amendment, or deletion, please contact us.


How We Use Your Data

We use your personal data primarily to operate our websites and provide the services you have requested. Additionally, we may use your personal data for the following purposes:

Communication: We may provide information you’ve requested, deliver operational updates, and send marketing communications based on your preferences. We may contact you via email, telephone, SMS, or in-product messages.

Support: We assist in resolving technical support issues and other matters related to our websites and services.

Improvement: We analyze your usage patterns to enhance our websites and services, making them more efficient and user-friendly.

Security: We detect and prevent fraudulent or malicious activities and ensure that our platforms are used in compliance with our terms of use.

Marketing: In addition to marketing communications, we may use your data for targeted online advertising through our platforms or third-party websites.

Analysis and Reporting: We create aggregated and anonymized analytics and reports based on the personal data we collect to share with the public or third parties.


Sharing Your Data

There are situations in which we may share your personal data with third parties. We will only disclose your personal data to the following entities:

  • Other companies within the Fingermark group.
  • Third-party service providers and partners that assist us in providing functionality, supporting service delivery, or marketing our products and services.
  • Regulators, law enforcement agencies, government authorities, courts, or other parties when required to comply with applicable laws or to establish, exercise, or defend our legal rights. We will notify you of such disclosures when possible and appropriate.
  • Actual or potential buyers in connection with a purchase, merger, or acquisition of any part of our business.
  • Others with your explicit consent.


International Data Transfers

Your data may be transferred to and processed in countries other than your own, each with varying legal frameworks. When we share personal data with third parties in different countries, we implement safeguards to ensure its protection.

For further information, please contact us using the details provided in the “Contact Us” section below.



We place a high priority on the security of your personal data. We have implemented technical and organizational measures to safeguard your data.

Fingermark™ securely stores limited data with our cloud service providers. These service providers were chosen because the are compliant with the following Standards:

  • ISO/IEC 27001 – Security Management Controls
  • ISO/IEC 27017 – Cloud Specific Controls
  • ISO/IEC 27018 – Personal Data Protection
  • AICPA System and Organisation Controls (SOC).


Data Retention

The duration for which we retain your personal data depends on its nature and our ongoing business needs. We retain your data for as long as we maintain a relationship with you and for a period afterward in accordance with our data retention policies. After this period, we ensure data is deleted or anonymized.


Your Rights

You have rights related to your personal data, including the right to:

  • Opt out of marketing communications at any time.
  • Know what personal data we hold about you and ensure it is accurate and up to date.
  • Request a copy of your personal data or ask us to restrict or delete it.
  • Object to our continued processing of your personal data.

To exercise these rights, please make a request to us.



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Contact Us

If you have concerns about how we handle your personal data, please contact us via email at We value your feedback and are here to assist you. If you have questions about your personal data or our services, please reach out to us at

As a technology company, we prefer email communication to ensure that you receive the most relevant and timely support in accordance with regulatory time frames.