Creating a digital strategy to help overcome challenges within QSR

With the number of issues facing the QSR industry, Restaurants are looking for solutions within the technology and digital space. Having a digital strategy and a targeted budget to achieve this can help tackle some of these challenges and support restaurants gain a competitive edge.

Here are some of the latest technology and digital solutions to consider when planning your digital strategy:

1. Personalized customer experience:
As customer expectations continue to shift, one of the biggest changes seen in QSR is that consumers are expecting a more personalized experience. QSR’s who embrace this change are often turning to technology to help them deliver this experience.
Company Apps are a great way to gather customer data and give QSR’s the option to send out alerts and drive upsell and cross-sell opportunities on a more regular basis.
Loyalty programmes encourage repeat purchases and provide an opportunity to communicate with loyal customers. Collecting data from loyalty programmes can help provide personalized offers based on previous purchase history and deliver on that personalized experience customers are looking for.

2. Computer Vision in the drive-thru:
Out with the old and in with the new. Computer vision technology is quickly replacing old loop timers with its ability to accurately track what is actually happening in the drive-thru.

Using computer vision to track human-to-vehicle interactions, identify bottlenecks, and notify staff when things are slowing down, means we can understand the journey time better and make necessary adjustments quickly to ensure improved speed of service, more accurate orders, and a better customer experience.

3. Self-serve kiosks:
With staff shortages one of the biggest challenges facing the QSR industry, we continue to see self-ordering kiosks pop up in food chains globally. Kiosks provide an “extra pair of hands” to allow staff to focus on other key tasks within the restaurant.
Customers enjoy the ability to take their time and browse the menu before placing an order. Kiosks give them the ability to customize their order without fear of holding up other customers when it is busy.
Adding kiosks to a busy QSR will help increase order capacity, improve order accuracy and increase average order value per customer.

4. Staff loyalty programs:
The ability to maintain good staffing levels and engage with your team is something many within QSR are reviewing when they consider how to overcome ongoing staff shortage. Staff loyalty programs are a good way to help empower staff and encourage longevity of good employees.
Staff Apps that link to workstations and monitor KPI’s means staff can track their progress and manage their own performance.
Having a rewards system that is live, with the ability to choose prizes once targets are met is a great way to keep staff motivated.


Listen to our recent webinar with QSR to find out what our Founder, Luke Irving has to say about how a digital strategy can help speed and service within the QSR industry.

Listen here.

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